This blog is about technology, software and social media. It's aimed as much towards 'normal' people as the tech savvy. The author is Tony Gallacher.
Keeping up with social media has become a bit like that old Disney cartoon where Bugs Bunny plays all the positions during a baseball game. It feels as though you have to be everywhere at once.
If you’re running a business or you’re freelance, or you’re looking for a job, or you’re alive, the pressure to have a Facebook page, an active Twitter account, regular posts on Google+, a profile on LinkedIn, and to keep them all current, can be a bit exhausting. Then there’s Flickr and Path and Google Places and ‘well, I’ve got to update my blog and hang on, what’s going on with MySpace? I thought that was all over?’
As if that wasn’t enough, you have to keep an eye on what some bright spark in Palo Alto is about to unleash on you next. You don’t want to let the competition steal a march on you.
I suppose there’ll be a backlash at some point but it isn’t coming any time soon. While we were all still moaning about the actual rat race, the online rat race ‘went viral’ as well.
Unfortunately, it’s important for most businesses and freelancers to have a presence on most services. But like anything else that takes up your valuable work hours, it must have a valid business case.
Here are a few tips:
1. Take a little time – what more time? – yes, it’ll be worth it – and really look at the social media services you use. Ask ‘what benefit do I get from this?’ ‘What is the business case?’
For example, you might be actively posting on your Facebook page because you use Facebook socially and it’s great for that; but is it generating business? How do your page’s insight metrics look?
Some people turn their noses up at Google+. But Google gives precedence to Google+ pages and profiles in it’s search results. Remember it’s ‘I’ll Google it,’ not ‘I’ll Bing it.’ If your business relies on turning up in searches, maybe it’s time to change focus.
2. Don’t over-post. It’s annoying. If you’re posting to LinkedIn ten times a day, it’s time to go to a meeting. Seriously, it will have a negative impact on the perception of your business.
3. Post when your customers are likely to be online, not when you have come up with something to share. You can schedule posts with services like HootSuite, which is a great app. Maybe you’ll want to reach people when they get up or when they’re just finished work.
4. Look for good shortcuts. (That’s one of the things I hope this blog will help with.) A good shortcut is one that requires little or preferably no extra effort but still adds value. Take a look at my next post on linking Facebook pages with Twitter, for an example.
If you found this Tech Post article useful, please share it or ‘like’ it using the options below. Many thanks, Tony