This blog is about technology, software and social media. It's aimed as much towards 'normal' people as the tech savvy. The author is Tony Gallacher.
Embed just a single track or set up a playlist in Spotify and you can link to it from a post. There doesn’t seem to be a limit to the number of playlists or songs a website can have. Potentially, each page could display a Spotify player with its own track or track list.
Users must have the desktop version of the music service installed, if they want to play songs via a website. That’s reasonable, as the music integration is free.
Spotify has made a very smart move here. It’s a brilliant way to advertise their music service. I’m sure it will significantly increase the number of active users they have and there will be a knock on effect on subscriptions.
I really like it because it benefits the blogging community and artists as well. It’s a fantastic feature to enhance blogs and websites. It will work particularly well for music sites. Now visitors can play tracks they are reading about, with one click, and without even leaving their current page.
WordPress has helped Spotify out by making it simple for bloggers to get up and running.
All you need to do is right-click on a song or a playlist in Spotify, choose “Copy Spotify URI” and paste the URI (Uniform Resource Identifier) into your blog post.
I like this because Spotify’s original approach is a bit more convoluted.
Are you a Spotify user? What do you think of the new integration? Has it brought you back to the music service? You can leave any comments in the box below.
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